SQUARE SPOONS WORK BETTER FOR COOKING
NORTH BRANFORD, CT, Jan. 11, 2000 - Commercial restaurant kitchens have recently discovered that "square" spoons are far superior for cooking than round ones. For proper stirring, a flat edge that can scrape against the bottom of the pan allows for more thorough mixing.
Professional Cutlery Direct (www.cutlery.com), the leading provider of professional quality restaurant equipment to the consumer, recently introduced these commercial tools to the home cook. Currently, both the regular and perforated models are outselling all of PCD's traditional round cooking spoons. The spoons are available in stainless steel, (13" long, solid or perforated, $5.99 each) or maple wood, (16" long, solid only, $8.95).
Terri S. Alpert, CEO of Professional Cutlery Direct, says that cooks have been very responsive to the square spoon. "Round spoons are for eating, square spoons are for cooking," said Alpert. "Like most of the products we sell, these spoons are successful because they offer superb function, and are ideal for stirring delicate sauces. Its full surface contact keeps food from sticking to the bottom of the pan."
PCD is recognized as the kitchen provider that focuses exclusively on tools and useful information, and assists professional and home chefs in the selection and use of cooking tools. The company offers the largest in-stock selection of fine kitchen knives in the world, which comprises 40% of company sales. PCD also offers an enormous variety of commercial cookware not normally available to consumers, and other essential tools for the kitchen.
Founded in 1993, PCD has grown rapidly. Inc. magazine recently selected PCD for the 1999 Inc. 500. According to Inc., PCD is currently the 131st fastest growing privately-held company in the nation. Alpert credits PCD's product expertise, selection, and impeccable reputation for service as the primary reasons for its success.
Chefs can place orders or request a free Professional Cutlery Direct catalog by phone at 1-877-MY-KNIFE, or via the Internet (www.cutlery.com) All products are backed by a 100% guarantee of satisfaction and return policy.
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Professional Cutlery Direct (www.cutlery.com) is a primary source for the finest selection of the chef's essential tools including knives, cookware, furniture, and accessories. The company's chef, Will Cook, tests and trains all staff on products offered in the catalog. Founded in 1993, PCD achieved sales of $9 million in 1999, up from $5 million in 1998.
To arrange an interview or to receive digital photography, please contact: Michele FitzGerald at 203-871-1000 ext. 245 e-mail michelef@cutlery.com
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